Zynga Enters Agreement to Acquire Chartboost

In addition to the first quarter financial results, the mobile publisher announced today that it has entered into an agreement to acquire the entirety of Chartboost for $250 million in cash, with the transaction expected to close in the third quarter of this year. Chartboost is a leading mobile programmatic advertising and monetization platform. With over 700 million monthly users and over 90 billion monthly ad bids, Chartboost enables developers to achieve high CPMs while connecting marketers to highly engaged audiences through immersive ad experiences. Chartboost employs more than 100 people and has offices in San Francisco, Beijing, Barcelona and Amsterdam. Visit us at the www.chartboost.com. Investor Relations: Rebecca Lau Investors@zynga.com SAN FRANCISCO–(BUSINESS WIRE)–May 5, 2021– Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, today announced that it has entered into a definitive agreement to acquire Chartboost, a leading programmatic advertising and mobile monetization platform. With its talented team, Chartboost brings a global audience of over 700 million monthly users and over 90 billion monthly ad auctions. Together, Zynga and Chartboost have all the elements of a complete next-generation platform: high-quality content, direct player relationships, massive reach, and comprehensive advertising technology that can be used by Zynga and Chartboost`s advertising partners. Zynga Inc., a global interactive entertainment company, today announced that it has entered into a definitive agreement to acquire Chartboost, a mobile programmatic advertising and monetization platform. Zynga will acquire 100% of Chartboost for approximately $250 million in cash. The final consideration for the initial transaction will also include the usual closing adjustments and is expected to be completed in the third quarter of 2021.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding, among other things: the proposed acquisition of Chartboost, Inc. (“Chartboost”); our ability to realize the expected benefits of the Chartboost acquisition, including expanding our global audience and advertising business, creating a complete next-generation mobile advertising platform, effective competition in the mobile advertising industry, and leveraging machine learning and data science capabilities to enhance programmatic advertising; the purchase price for the acquisition of Chartboost; and the timing of the transaction is expected. Forward-looking statements often include words such as “projected,” “planned,” “intended,” “will,” “anticipate,” “believe,” “anticipate,” “anticipate,” “expect,” and forward-looking statements are generally forward-looking. These forward-looking statements are not guarantees of future performance and reflect management`s current expectations. The realization or success of the matters covered by these forward-looking statements involves significant risks, uncertainties and assumptions, and our actual results may differ materially from those anticipated or implied. Undue reliance should not be placed on these forward-looking statements, which are based on information available to us as of the date of this press release. We assume no obligation to update these statements. Factors that could cause actual results to differ include: compliance with closing conditions and our ability to close the transaction in a timely manner; our ability to effectively integrate Chartboost and achieve the expected benefits of the transaction; the impact of the announcement of the acquisition on Zynga and chartboost`s business and results of operations and on our ability to maintain relationships with business partners; the risk of litigation and/or regulatory action in connection with the merger; and our ability to compete effectively in the mobile advertising industry. Additional information about these risks, uncertainties and assumptions, as well as other factors that could cause actual results to differ, is or is described in more detail in our public filings with the Securities and Exchange Commission (the “SEC”), copies of which are available on our investor relations website at investor.zynga.com or on the SEC`s website under www.sec.gov.

Zynga is a global leader in interactive entertainment whose mission is to connect the world through games. To date, more than a billion people have played Zynga`s franchises, including CSR Racing™, Empires & Puzzles, Merge Dragons™!, Merge Magic!™ ™, Toon Blast, Toy Blast™™, Words With Friends™ and Zynga Poker™. Zynga`s games are available in more than 150 countries and can be played on social platforms and mobile devices around the world. Founded in 2007, the company is headquartered in San Francisco with locations in the United States, Canada, the United Kingdom, Ireland, India, Turkey and Finland. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog. . For the quarter ended March 31, reported revenue increased 68% year over year to $680 million – the highest quarterly revenue on record – with bookings up 69% to $720 million. . “Chartboost is one of the fastest growing monetization and discovery platforms in the mobile space, and we couldn`t be happier to welcome their talented team to our company,” said Frank Gibeau, Zynga`s president and CEO. “By combining Zynga`s high-quality gaming portfolio and first-party data with Chartboost`s proven advertising and monetization platform, we will create a new level of audience and significantly improve our competitive advantage in the mobile ecosystem.” Chartboost is a unified advertising platform that includes a demand-side platform (DSP) as well as an offer-side platform (SSP) and mediation capabilities provided through an SDK solution.

Leveraging advanced machine learning and data science capabilities, Chartboost combines premium inventory, global scaling, and audience-based targeting to optimize programmatic advertising and revenue. . The combined company combines world-class content with a proven advertising and monetization platform at scale. Recommended AI News: Synchronoss Personal Cloud selected by Telkomsigma for integration with Indonesian universities Engagement also increased, with the company`s 164 million monthly active users for the quarter up 139% year-over-year, largely thanks to the acquisitions of Peak Games and Rollic last year. Together, Zynga and Chartboost have all the elements of a complete next-generation platform: high-quality content, direct player relationships, massive reach, and comprehensive advertising technology that can be used by Zynga and Chartboost`s advertising partners. . “We are very excited to partner with Zynga to continue building and expanding our full-stack advertising platform that will serve Zynga and the entire mobile ecosystem,” said Rich Izzo, Chief Executive Officer of Chartboost. “Together, we share a vision for the future where a combined advertising, analytics and content platform will accelerate the growth of both our companies. Zynga already feels like a family and an extension of our own culture. This press release features multimedia.

Check out the full version here: www.businesswire.com/news/home/20210505005033/en/. . Update: Publisher shares are down 13%, while mobile developer stocks are up more than 40%. Zynga has been active in acquisitions in recent years, adding Gram Games, Small Giant, Peak Games, Rollic and Echtra to its ranks, increasing its revenue. . Get full access to all new and archived articles, unlimited portfolio tracking, email notifications, custom newswires and RSS feeds – and more! Https://www.businesswire.com/news/home/20210505005033/en/ “Overall, we expect businesswire.com significantly increase our advertising revenue and bookings in 2021, primarily due to a contribution from hyper-casual titles for the full year, as well as some growth in the rest of the portfolio.” ITC Secure Achieves Microsoft Gold Security Competency “Chartboost is one of the most dynamic monetization and discovery platforms in the mobile space, and we couldn`t be happier to welcome their talented team to our company,” said Frank Gibeau, Zynga`s chief executive officer. Zynga`s latest acquisition is mobile advertising and monetization platform Chartboost. Key charts and broadcast assets available at the following link: www.dropbox.com/sh/gpdb8lz054j1hnq/AAD-9U4Q99KhwIUMMLkn6YFEa?dl=0 Despite this growth, Zynga continues to record losses, with a loss of $23 million, an improvement over its expected net loss of $50 million for the quarter and the loss of $104 million it recorded in the first quarter of 2020.

The company said the higher-than-expected contingent consideration related to its previous acquisitions continues to have an impact on results. . “By combining Zynga`s portfolio of high-quality games and first-party data with Chartboost`s proven advertising and monetization platform, we will create a new level of audience scale and significantly enhance our competitive advantage in the mobile ecosystem.” Recommended AI News: The Nureva HDL200 audio conferencing system for the Barco ClickShare conference certified DigiTech Consult and DRUID enter into a long-term strategic partnership in the Balkan region. The acquisition is expected to close in the third quarter of 2021. The company also looked into Apple`s IDFA privacy changes, acknowledging that it is likely to harm its promotional messages this quarter and next. .